As we continue to market to audiences outside our region, Marketing Director Kim Smith regularly engages media outlets to feature Virginia's Great Southwest. Recently, one such collaboration brought WFXR's George Noleff to Duffield, Va., for an "easy-on-the-gas-tank vacation" to Natural Tunnel
State Park. Broadcast throughout the Roanoke Valley, Lynchburg and Central Virginia, New River Valley, Southside, and Alleghany Highlands, viewers learned all about "the most beautiful place in Virginia you've probably never heard of."