top of page
Only good things can come ​from​
working together.

Let us show you how we can help you grow. Contact us today at 

  • Facebook

For the Most Up to Date Information, please join our Heart of Appalachia Industry Partner Facebook Page 

Heart & Hands
Getting To Know You

We want our region's businesses to get the most out of every opportunity to promote and get promoted. That's what we're here for.  Here's a good starting point. Take a minute to review and complete this checklist so we can better help you! 

Click Here For Form

EMPLOYMENT OPPORTUNITY:    Tourism Office Specialist


Heart of Appalachia Tourism Authority in St. Paul, Virginia is seeking a highly skilled individual for the position of Tourism Office Specialist.  Heart of Appalachia was established by the Virginia General Assembly in 1993. We are a Virginia State DMO (destination marketing organization) representing, 8 localities in far Southwest Virginia, representing the 7 counties of Lee, Scott, Wise, Russell, Dickenson, Buchannan, and Tazewell Counties and the City of Norton.  Our objective is to provide world-class marketing for our 8 localities. The position could be described as “creative multitasking”, with an emphasis on office/administrative duties, marketing, and public relations, 80% administrative, 20% other as needed.



  • Usage/familiarity of Microsoft suite of programs, accounting skillsets, Excel, Dropbox, QuickBooks

  • Professional writing

  • Wix and WordPress platform web site management is a plus

  • Be able to manage and multitask varied tasks, as needed

  • Public relations for the organization

  • Demonstrate effectiveness in meeting deadlines.

  • Professionalism, you are the ambassador for Virginia, and our region

  • Effective time management is required


Principle Duties and responsibilities:

- Provide administrative support to ensure efficient operation of the office.
- Answer and direct phone calls, emails, and other correspondence.
- Assist in the preparation of regularly scheduled reports.
- Maintain a filing database of inquiries, and contact lists
-Represent Heart of Appalachia at public events

-Ability to lift 30 pounds, as shipments arrive and require lifting
- Order office supplies and research new deals and suppliers.



The above statements are intended to describe the general nature and level of work being performed by the individual selected for this position. They are not intended to be an exhaustive list of all duties and responsibilities. This individual would report to the executive director.

Our physical office is in the town of St. Paul, VA, on the Clinch River.   Your work will primarily be in the office. Salary based position with benefits portfolio of medical/Anthem, dental, vacation and holidays.


Application deadline is 6-21-2024   


Resumes can be sent to

or mail your resume to:

Heart of Appalachia Tourism Authority

PO Box 186

St. Paul, VA 24283

ATTN: Executive Director                                                                                                                 Print-friendly Version

Heart & Hands
Partner's Update

Axe Handle Distilling has unique offerings for region | WCYB

Great interview on WCYB with Bryan Hogan, Axe Handle Distilling.  Take a minute to watch as Bryan shares his love for the Heart of Appalachia region, Bluegrass music, and community enrichment.

Outdoors Bound at Natural Tunnel State Park | WFXR

As we continue to market to audiences outside our region, Executive Director Kim Smith regularly engages media outlets to feature Virginia's Great Southwest. Recently, one such collaboration brought WFXR's George Noleff to Duffield, Va., for an "easy-on-the-gas-tank vacation" to Natural Tunnel State Park. Broadcast throughout the Roanoke Valley, Lynchburg and Central Virginia, New River Valley, Southside, and the Alleghany Highlands, viewers learned all about "the most beautiful place in Virginia you've probably never heard of."

WFXR-Natural Bridge SP.png


bottom of page