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Only good things can come ​from​
working together.

Let us show you how we can help you grow. Contact us today at 

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For the Most Up to Date Information, please join our Heart of Appalachia Industry Partner Facebook Page 

Heart & Hands
Getting To Know You

We want our region's businesses to get the most out of every opportunity to promote and get promoted. That's what we're here for.  Here's a good starting point. Take a minute to review and complete this checklist so we can better help you! 

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2024 3rd Party Distribution


2024 Direct (In-House)Distribution



Total Distribution YTD


Total Distribution 2023


Heart & Hands
HOA Partnerships

We're here to market YOUR business. Let us show you what we can do.


As a non-profit organization, we run a tight ship. We network; we take advantage of grant opportunities to benefit our regional efforts; and we partner with our counties, city, towns and businesses to present our incredible region to visitors from around the world! We're invested in you... partner with us to get the most our of our marketing expertise.

Heart & Hands
Industry Opportunities

We're constantly on the prowl for opportunities to assist our partners... to assist YOUR BUSINESS.


Tourism industry grants, co-op advertising, tips & tricks, loans and more assistance are out there. We want you to make the most of all there is to offer. So when we come upon something that just may help, we'll let you know. Now, more than ever, it is important to keep up-to-date on everything from COVID assistance to event organization and planning.

Heart & Hands
Partner's Update

Axe Handle Distilling has unique offerings for region | WCYB

Great interview on WCYB with Bryan Hogan, Axe Handle Distilling.  Take a minute to watch as Bryan shares his love for the Heart of Appalachia region, Bluegrass music, and community enrichment.

Outdoors Bound at Natural Tunnel State Park | WFXR

As we continue to market to audiences outside our region, Executive Director Kim Smith regularly engages media outlets to feature Virginia's Great Southwest. Recently, one such collaboration brought WFXR's George Noleff to Duffield, Va., for an "easy-on-the-gas-tank vacation" to Natural Tunnel State Park. Broadcast throughout the Roanoke Valley, Lynchburg and Central Virginia, New River Valley, Southside, and the Alleghany Highlands, viewers learned all about "the most beautiful place in Virginia you've probably never heard of."

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